In 2013, Bryant launched a manufacturing company referred to as Granity Studios, which developed different media, ranging from movies to tv shows and novels. Bryant was the subject of Spike Lee's 2009 documentary film Kobe Doin' Work, which chronicled Bryant during the 2007–08 NBA season. In 2009, American rapper Lil Wayne launched a track called "Kobe Bryant". Similarly, in 2010, American rapper Sho Baraka launched a track called "Kobe Bryant On'em", which was featured on his album Lions and Liars. In 2012, American rapper Chief Keef released a track paying tribute to Bryant known as "Kobe". It was featured on his debut studio album, Finally Rich, as part of the deluxe version.

Bryant led the group to tie the franchise document for most wins to begin the season going 17–2, and by the center of December they compiled a 21–3 document. He was selected to his 11th consecutive All-Star Game as a starter, and was named the Western Conference Player of the Month for December and January along with being named Western Conference Player of the week 3 times. In a game against the Knicks on February 2, 2009, Bryant scored sixty one points, setting a record for essentially the most factors scored at Madison Square Garden. During the 2009 NBA All-Star Game, Bryant tallied 27 points, four assists, four rebounds, and 4 steals and was awarded All-Star Game co-MVP with former teammate O'Neal. The Lakers finished the common season with the most effective report in the West (65–17). Bryant was runner-up in the MVP voting behind James, and was chosen to the All-NBA First Team and All-Defensive First Team for the seventh time in his profession.

Bryant taking a shot in 1999Bryant's fortunes improved when Phil Jackson took over as coach of the Lakers in 1999. The Lakers grew to become championship contenders behind the center-guard combination of Bryant and O'Neal. Jackson utilized the triangle offense that he carried out to win six championships with the Chicago Bulls; this offense would help both Bryant and O'Neal rise to the elite class of the NBA.

The street to the Finals would prove lots harder than the document run the Lakers had the previous year. While the Lakers swept the Blazers and defeated the Spurs 4–1, the Lakers didn't have home court advantage towards the Sacramento Kings. The collection would stretch to 7 games, the first time this occurred to the Lakers because the 2000 Western Conference Finals. In the 2002 Finals, Bryant averaged 26.eight factors, 51.4% shooting, 5.8 rebounds, 5.three assists per recreation, which included scoring a quarter of the teams points.

Criminal costs had been later dropped after the accuser failed to testify, and a lawsuit was settled out of court docket, with Bryant issuing a public apology and admitting to a sexual encounter he maintained was consensual. The accusation briefly tarnished Bryant's reputation, resulting within the lack of a number of of his endorsement contracts. The four-time NBA champion was requested about the twenty third anniversary of Bryant’s good ally-oop to O’Neal during the 2000 Western Conference Finals. “Shaq Diesel” and the crew watched footage of the long-lasting play earlier than sharing thoughts on the Los Angeles Lakers’ comeback win over the Portland Trailblazers that yr. Shaquille O’Neal reminisced on his days enjoying with Kobe Bryant during Game 2 of the 2023 NBA Finals.

On April 13, 2016, Bryant dazzled a sold-out crowd at the Staples Center and fans everywhere in the last recreation of his career, scoring 60 points and leading the Lakers to a win against the Utah Jazz. In 2008, Bryant was named Most Valuable Player and carried his team to the NBA Finals, where they lost to the Boston Celtics. In the 2009 NBA Finals, the Lakers beat the Orlando Magic to win the championship. Shortly afterward, Bryant was a part of the memorial service to honor friend and music superstar Michael Jackson. The following year, the Lakers won their second straight title by defeating the Celtics.

Experience next-level gameplay and lifelike visuals together with your favourite NBA and WNBA teams in PLAY NOW. At the age of six, basketball became part of my nature. Since 2003, Bryant partnered with Nike, playing a leadership function designing footwear and main storytelling associated to Kobe Bryant product strains. In 2006, he launched the Kobe and Vanessa Bryant Family Foundation to give young folks entry to sports activities, mentorship and economic empowerment. In 2009, he partnered with the Soong Ching Ling Foundation to create the Kobe China Fund, dedicated to the welfare and education of youth in China.

Just in time for the championship matchup between the Los Angeles Lakers and the Orlando Magic, Lil' Wayne has launched a track titled "Kobe Bryant." "Kobe Bryant credit soccer for his extraordinary basketball court docket imaginative and prescient". "Kobe Bryant named to NBA's all-defensive first staff for ninth time". Bryant turned the youngest participant to succeed in 27,000 points on a 3-pointer late in the third quarter, but he frequently was a one-man present on offense.